Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of Artificial Intelligence in Influencing Impulsive Buying Behaviour Subject The topic of the resource Artificial intelligence (AI); consumer behaviour; data analysis; impulse buying behaviour Description An account of the resource This research paper investigates the influence of Artificial Intelligence (AI) on impulsive buying behaviour in the digital commerce domain. The study explores how AI algorithms, data analysis, and customized marketing approaches influence impulsive buying decisions, reshaping traditional understandings of this phenomenon. The analysis draws from a confluence of psychological principles, technological advancements, and marketing strategies, aiming to shed light on how AI not only forecasts but also incites impulsive buying behaviours. The study identifies research gaps, such as the integration of AI with emotional triggers, the comparative effectiveness of AI vs. human influence, and cross-cultural and demographic variability. The research methodology involves a descriptive study with a questionnaire-based survey, and data analysis tools such as ANOVA and paired t-tests. This research contributes to the broader discussion on digital-age consumer behaviors, underscoring the revolutionary role of AI in transforming retail experiences and beyond. 2024 IEEE. Creator An entity primarily responsible for making the resource Roy B.; D'Souza M.S.; Bhattacharjee S.; Acharjee P.B.; Thorat S.; Bhayani T. Source A related resource from which the described resource is derived TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/TQCEBT59414.2024.10545278" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/TQCEBT59414.2024.10545278</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204494971&amp;doi=10.1109%2FTQCEBT59414.2024.10545278&amp;partnerID=40&amp;md5=e87d260b4ecdd2875c56b0adc68897dc" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204494971&amp;doi=10.1109%2fTQCEBT59414.2024.10545278&amp;partnerID=40&amp;md5=e87d260b4ecdd2875c56b0adc68897dc</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835038427-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Roy B., Christ University, India; D'Souza M.S., Christ University, India; Bhattacharjee S., Christ University, India; Acharjee P.B., Christ University, India; Thorat S., Christ University, India; Bhayani T., Christ University, India