Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of Digital Media Marketing on Consumer Buying Decisions Subject The topic of the resource consumer behaviour; Digital Marketing; Impulse buying Description An account of the resource Digital Marketing has become one of the most discussed topics in the field of management in the recent past. With the advent of social media, digital marketing has even garnered more attention. It has directly or indirectly influenced the buying behaviour of the customers also. This paper has tried to understand the impact of digital marketing in influencing the impulsive buying behaviour of the customers. 2024 IEEE. Creator An entity primarily responsible for making the resource Roy B.; Acharjee P.B.; Ghai S.; Shukla A.; Sharma N. Source A related resource from which the described resource is derived TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/TQCEBT59414.2024.10545072" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/TQCEBT59414.2024.10545072</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204500629&amp;doi=10.1109%2FTQCEBT59414.2024.10545072&amp;partnerID=40&amp;md5=de6a7eff6f85dcb2cef86fbcd785638e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204500629&amp;doi=10.1109%2fTQCEBT59414.2024.10545072&amp;partnerID=40&amp;md5=de6a7eff6f85dcb2cef86fbcd785638e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835038427-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Roy B., Christ University, Business and Management, Pune, India; Acharjee P.B., Christ University, Business and Management, Pune, India; Ghai S., Christ University, Business and Management, Pune, India; Shukla A., Christ University, Business and Management, Pune, India; Sharma N., Christ University, Business and Management, Pune, India