Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of AI Technology Disruption on Turnover Intention of Employees in Digital Marketing Subject The topic of the resource AI technology disruption; digital marketing industry; job insecurity; job mobility; turnover intention Description An account of the resource The rapid integration of AI technology into the digital marketing sector has prompted a need to understand its effects on employee perspectives and behaviors. This study investigates how AI adoption influences job insecurity, turnover intention, and job mobility among digital marketing professionals. Addressing concerns about AI rendering roles obsolete is crucial for fostering a supportive work environment. Turnover intention, influenced by AI adoption and potential job dissatisfaction, offers insights into employees' commitment to the industry. Job mobility, influenced by growth prospects and alignment with AI-driven workplaces, sheds light on career aspirations. Our study involving 303 employees of digital marketing industry in India reveals that AI disruption significantly impacts turnover intention, with job insecurity mediating this effect. Additionally, mistreatment by superiors increases turnover intention. Overall, this research underscores the profound impact of AI technology on employees' attitudes, behaviors, and career decisions in digital marketing, providing valuable insights into their perceptions and engagement 2024 IEEE. Creator An entity primarily responsible for making the resource Premnath H.; Lohani R. Source A related resource from which the described resource is derived TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/TQCEBT59414.2024.10545233" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/TQCEBT59414.2024.10545233</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204431672&amp;doi=10.1109%2FTQCEBT59414.2024.10545233&amp;partnerID=40&amp;md5=557b2618a63e046c8b917ca93d1e979f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204431672&amp;doi=10.1109%2fTQCEBT59414.2024.10545233&amp;partnerID=40&amp;md5=557b2618a63e046c8b917ca93d1e979f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835038427-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Premnath H., Christ (Deemed to Be University), Pune, India; Lohani R., Christ (Deemed to Be University), Pune, India