Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An Outlook on Sustainable Business Practices through Virtual Reality Marketing Subject The topic of the resource Business Practices; Marketing; Presence; Sustainability; Virtual Reality Description An account of the resource Technologies and businesses blend progressively and work towards creating a sustainable future through the company's marketing strategies. The purpose of the study is to find out the various sustainable outcomes of Virtual Reality Marketing (VRM). The exploratory research identified immersive experience, experiential economy, positive image creation, positive travel decisions, and repeat purchase as the constructs of VRM, and a total of 418 people were surveyed to analyze those constructs. The data were analyzed through statistical tests such as t-test, One-way ANOVA, and Chi-square with the help of SPSS software. The study shows a positive relationship between customers and virtual reality marketing. The results predict that businesses that have incorporated VRM tend to likely have a high-profit margin and more sustainable returns compared to their peer competitors. 2024 IEEE. Creator An entity primarily responsible for making the resource Rina Daline T.; Thomas J. Source A related resource from which the described resource is derived International Conference on Science, Engineering and Business for Driving Sustainable Development Goals, SEB4SDG 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/SEB4SDG60871.2024.10630336" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/SEB4SDG60871.2024.10630336</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202943132&amp;doi=10.1109%2FSEB4SDG60871.2024.10630336&amp;partnerID=40&amp;md5=41c3bb161fa4af44ae7f74d0a33c17de" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85202943132&amp;doi=10.1109%2fSEB4SDG60871.2024.10630336&amp;partnerID=40&amp;md5=41c3bb161fa4af44ae7f74d0a33c17de</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835035815-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Rina Daline T., CHRIST (Deemed to Be University), Tourism, Bangalore, India; Thomas J., CHRIST (Deemed to Be University), Bangalore, India