Towards a Model: Examining the Positive Associations of Warmth, Competence, and Familiarity with Musicians' Attitudes Towards AI
- Title
- Towards a Model: Examining the Positive Associations of Warmth, Competence, and Familiarity with Musicians' Attitudes Towards AI
- Creator
- Kunnumpurath B.; Menon V.A.; Ashique Ali K.A.; Paul A.
- Description
- This study investigates attitudes towards AI musicians through a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. Data analysis focuses on the interplay between Anthropomorphism Degree (AD), Listening Type (LT), Warmth (W), Competence (C), Attitude (A), and Familiarity (F). The sample comprises 211 valid responses from college students, exploring perceptions via a questionnaire. Results indicate significant positive associations between attitudes towards AI and Competence, Familiarity, and Warmth. However, predictive validity analysis suggests caution in relying solely on the PLS-SEM model. Importance-Performance Analysis (IPMA) highlights competence as the primary influencer of attitudes towards AI, emphasizing its critical role over Warmth and Familiarity. This study contributes to understanding the nuanced dimensions of human interactions with AI musicians. 2024 IEEE.
- Source
- Proceedings of InC4 2024 - 2024 IEEE International Conference on Contemporary Computing and Communications
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- Attitudes towards AI; Competence; Familiarity; Importance-Performance Analysis; PLS-SEM; Predictive Validity; Warmth
- Coverage
- Kunnumpurath B., Christ University, Department of Media Studies, Bengaluru, India; Menon V.A., Kristu Jayanti College (Autonomous), Department of Media Studies, Bengaluru, India; Ashique Ali K.A., Central University of Tamil Nadu, Department of Commerce, Thiruvarur, India; Paul A., Christ University, Department of Media Studies, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835038365-2
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Kunnumpurath B.; Menon V.A.; Ashique Ali K.A.; Paul A., “Towards a Model: Examining the Positive Associations of Warmth, Competence, and Familiarity with Musicians' Attitudes Towards AI,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 27, 2025, https://archives.christuniversity.in/items/show/19272.