Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Prioritizing Factors Affecting Customers Satisfaction in the Internet Banking Using Artificial Intelligence Subject The topic of the resource Artificial Intelligence; Convolutional Neural Networks; Customer Satisfaction; etc; Internet Banking; Random Forest Description An account of the resource Internet banking has revolutionised the way customers interact with their banks, providing them with convenient access to a wide range of financial services from the comfort of their homes or mobile devices. Customer satisfaction the success of an endeavour is contingent upon a vital component internet banking Service provision, as it pertains directly impacts customer retention and loyalty. This research explores the application of artificial intelligence (AI) techniques, specifically random forest and convolutional neural networks (CNN), to prioritise the factors that affect customer satisfaction in internet banking. The study begins with data collection from a diverse sample of internet banking customers, including demographic information, transaction history, and customer feedback. These may include the ease of navigation, the response time of the platform, and the level of trust in the bank's security measures. Furthermore, convolutional neural networks (CNN) are utilised to analyse unstructured data such as customer feedback and reviews. By applying natural language processing techniques, CNN s extract sentiment and topic information from customer comments. This approach can ultimately lead to improved customer retention and loyalty, ensuring the long-term success and competitiveness of internet banking platforms. In conclusion, this study showcases the power of AI, specifically Random Forest and CNN, in prioritising factors affecting customer satisfaction in internet banking. It highlights the significance of using both quantitative and qualitative investigations in order to attain a comprehensive comprehension of customer sentiments and preferences in the digital banking landscape. 2024 IEEE. Creator An entity primarily responsible for making the resource Soundarraj P.L.; Javaraj P.; Meetna S.; Elaiyaraja A.; Naqvi S.R.; Gamadia R. Source A related resource from which the described resource is derived Proceedings of 9th International Conference on Science, Technology, Engineering and Mathematics: The Role of Emerging Technologies in Digital Transformation, ICONSTEM 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICONSTEM60960.2024.10568595" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICONSTEM60960.2024.10568595</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198853225&amp;doi=10.1109%2FICONSTEM60960.2024.10568595&amp;partnerID=40&amp;md5=cc0330807822ac68b00fb053dcb616e0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198853225&amp;doi=10.1109%2fICONSTEM60960.2024.10568595&amp;partnerID=40&amp;md5=cc0330807822ac68b00fb053dcb616e0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835036509-2 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Soundarraj P.L., School of Business And Management, Christ University, Maharashtra, Pune, 412112, India; Javaraj P., Sri Ramakrishna College of Arts And Science, Department of B. Com It, Coimbatore, India; Meetna S., Amrita School of Business, Coimbatore, India; Elaiyaraja A., PanimalarEngineering College, Department of Management Studies, Chennai, India; Naqvi S.R., Amity Business School, Amity University, Department of Human Resource And Organizational Behaviour, Up, Noida, India; Gamadia R., C K Shah Vijapurwala Institute of Management, Department of Management, Gujarat, Vadodara, India