Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Role of AI in Enhancing Customer Experience in Online Shopping Subject The topic of the resource AI enabled tools; Artificial intelligence; Customer experience; Perceived convenience; Personalisation; Trust Description An account of the resource AI-powered tools and applications may provide customers with a positive, effective, and customized purchasing experience. By studying client preferences and behaviours, AI systems can anticipate future customer needs, improving and personalizing the shopping experience. The main aim of this study is to examine the role of artificial intelligence (AI) on enhancing customer experience. The results of this study revealed that there is a positive significant relationship between AI features like perceived convenience, personalization and AI-enabled service quality and Customer experience. A total of 416 responses were analysed using a structured questionnaire. The findings indicate significant role of trust as factor, mediating the effects of independent variables on customer experience. Data was analysed using T-test, ANOVA and regression. 2024 IEEE. Creator An entity primarily responsible for making the resource Sinha S.; Sinha D.; Dalmia T. Source A related resource from which the described resource is derived 2024 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), ICRITO 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICRITO61523.2024.10522285" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICRITO61523.2024.10522285</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193786401&amp;doi=10.1109%2FICRITO61523.2024.10522285&amp;partnerID=40&amp;md5=2fc876523aa74c07ce4bc576aab7eedb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193786401&amp;doi=10.1109%2fICRITO61523.2024.10522285&amp;partnerID=40&amp;md5=2fc876523aa74c07ce4bc576aab7eedb</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835035035-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha S., School of Business and Management, Christ (Deemed to Be University), India; Sinha D., School of Business and Management, Christ (Deemed to Be University), India; Dalmia T., School of Business and Management, Christ (Deemed to Be University), India