Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AR and Online Purchase Intention Towards Eye Glasses Subject The topic of the resource Augmented reality; e-commerce; eyeglasses; online purchase intention Description An account of the resource Augmented reality (AR) can be a potent tool for Indian online eyewear marketers by bridging the gap between online and offline purchasing experiences and meeting the needs of social validation and sensory engagement, which are preferences of Indian consumers. The present research explores how augmented reality (AR) technology affects Indian consumers' intentions to buy glasses online. A combination of descriptive and exploratory research design was used on the sample size of 236 consumers. Data was analyzed using frequency table and Structured Equation modelling (SEM) to identify the relationship amongst the variables. The findings indicate that accessibility to product information, telepresence, and perceived ease of use are important variables impacting purchase intention. AR can bridge the gap between online and offline experiences, meet consumer preferences, and create trust and confidence. Future research should explore AR's effectiveness and personalization possibilities for Indian online eyewear retailers. Future research should explore AR's effectiveness and personalization possibilities for Indian online eyewear retailers. 2024 IEEE. Creator An entity primarily responsible for making the resource Prasad A.S.; Sinha D.; Goyal S.; Mathur S. Source A related resource from which the described resource is derived 2024 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), ICRITO 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICRITO61523.2024.10522440" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICRITO61523.2024.10522440</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193819276&amp;doi=10.1109%2FICRITO61523.2024.10522440&amp;partnerID=40&amp;md5=3e11a379a3b66ccc1a85ff84b73c0746" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85193819276&amp;doi=10.1109%2fICRITO61523.2024.10522440&amp;partnerID=40&amp;md5=3e11a379a3b66ccc1a85ff84b73c0746</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835035035-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Prasad A.S., School of Business and Management, Christ (Deemed to Be University), Bangalore, India; Sinha D., School of Business and Management, Christ (Deemed to Be University), Bangalore, India; Goyal S., School of Business and Management, Christ (Deemed to Be University), Bangalore, India; Mathur S., School of Business and Management, Christ (Deemed to Be University), Bangalore, India