Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Study on Factors Enhancing Immersive Virtual Reality Experiences Subject The topic of the resource Experience enhancement; Immersion; Technology; Virtual Reality Description An account of the resource The objective of this study is to identify the various influential factors of immersive virtual reality (VR) experiences and examine the relationship between the immersion factors (technology, visuals, sound, interaction, and sound) and virtual reality experiential outcomes (satisfaction and loyalty). The survey comprises 412 participants who experienced VR games at the Orion Mall in Bangalore. The study has identified the prominent factors for enhancing the immersive experience. The factors are technology, visuals, sound, interaction, and sound. It also identified that there exists a positive association between VR experiential satisfaction and technology, visuals, sound, interaction, and sound. The results imply that service providers should focus on elevating immersive experience as it is closely associated with VR experiential satisfaction and VR experiential loyalty. This will increase the revisit intention and spread positive word of mouth about the virtual experiences. This paper provided valuable insights that pay way to analyze the association between immersion factors and VR experiential outcomes. 2024 IEEE. Creator An entity primarily responsible for making the resource Rina Daline T.; Thomas J. Source A related resource from which the described resource is derived 2nd International Conference on Artificial Intelligence and Machine Learning Applications: Healthcare and Internet of Things, AIMLA 2024 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/AIMLA59606.2024.10531567" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/AIMLA59606.2024.10531567</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195133688&amp;doi=10.1109%2FAIMLA59606.2024.10531567&amp;partnerID=40&amp;md5=2c8ad21fb504eda9074fad2ff1060443" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85195133688&amp;doi=10.1109%2fAIMLA59606.2024.10531567&amp;partnerID=40&amp;md5=2c8ad21fb504eda9074fad2ff1060443</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835034922-1 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Rina Daline T., CHRIST (Deemed to Be University), Bangalore, India; Thomas J., CHRIST (Deemed to Be University), Bangalore, India