Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource New Paradigm of Marketing-Financial Integration Modelling for Business Performance: An IMC Model Subject The topic of the resource Business performance; Competitive advantage; Finance market integration; Integrated marketing communication (IMC) Description An account of the resource When it comes to the provision of financial services, the integrated marketing communication (IMC) process is crucial in the creation and maintenance of client-provider bonds. This research presents a literature assessment on the theoretical basis for using marketing communication tools in the provision of financial services. This research is an attempt to bolster the little theoretical literature on the effectiveness of marketing communication techniques in the provision of financial services. Financial service providers use marketing communication as a channel for two-way exchanges with their clientele, with the ultimate goal of maximising the benefits their customers bring to the company. When it comes to providing financial services, an organisations success hinges on its ability to effectively manage its relationships with both current and potential consumers. As a result, it is important for practical reasons to be guided by well-defined marketing communications goals to identify the extent of usage and within the constraints of available resources. In this regard, businesses are free to establish specific communications objectives in accordance with their unique situations to direct the implementation of their IMC plan. This study aims to find out an impact of financial integration with IMC on business performance. This study is descriptive in nature. Primary data is collected with the help of questionnaire. The study finds that the financial integration in the IMC model has a statistically significant impact on business success. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024. Creator An entity primarily responsible for making the resource Paralkar T.A.; Goyal A.A.; Haque M.; Ramteke N.; Upreti K.; Shukla S. Source A related resource from which the described resource is derived Lecture Notes in Electrical Engineering, Vol-1115, pp. 155-172. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-99-8661-3_12" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-99-8661-3_12</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187689666&amp;doi=10.1007%2F978-981-99-8661-3_12&amp;partnerID=40&amp;md5=d89d960b9ae98932a31faeacb6c8605c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187689666&amp;doi=10.1007%2f978-981-99-8661-3_12&amp;partnerID=40&amp;md5=d89d960b9ae98932a31faeacb6c8605c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 18761100; ISBN: 978-981998660-6 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Paralkar T.A., Shri. Ramdeobaba College of Engineering and Management, Nagpur, India; Goyal A.A., G H Raisoni University Business Management, Saikheda, Madhya Pradesh, Chhindwara, India; Haque M., Dr. D.Y. Patil Vidyapeeths Centre For Online Learning, Dr. D.Y. Patil Vidyapeeth (Deemed to Be University), Maharashtra, Pune, India; Ramteke N., Indira Institute of Management, Pune, India; Upreti K., CHRIST (Deemed to Be University), Delhi NCR Campus, Ghaziabad, India; Shukla S., Department of Computer Science and Engineering, Christ (Deemed to Be University), Kengeri Campus, Bangalore, India