Evaluation of Virtual Reality Experiential Dimensions using Sentiment Analysis
- Title
- Evaluation of Virtual Reality Experiential Dimensions using Sentiment Analysis
- Creator
- Rina Daline T.; Thomas J.
- Description
- Experiential technologies like Virtual Reality (VR) are revitalizing the gaming industries through higher immersive and interactive gaming experiences. The immersive technology has a considerable impact on the industry and will evolve simultaneously as the technology continues to update and improve further. Indian tech cities Bangalore, Delhi NCR, Mumbai, Kolkata, Chennai, Pune, and Hyderabad were chosen for the study and the user-generated content was scraped from the top gaming centers of each city. User Generated Content analysis is gaining immense interest among businesses for devising better decision-making and marketing strategies. The study devised an integrated framework comprised of web data scraping, data cleaning, data pre-processing, AI model designing, sentiment analysis, logistic regression model, and support vector machine model. Logistic Regression predicted the sentiment of the text and the Support Vector Machine classified the VR experiential dimensions and helped in understanding the most important dimension for customer satisfaction. The study has found that VR experiences are gaining positive responses among the customers and illusion emerges as the most significant dimension for their satisfaction. 2024 IEEE.
- Source
- Proceedings of the 2nd International Conference on Intelligent and Innovative Technologies in Computing, Electrical and Electronics, ICIITCEE 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- Customer Satisfaction; Illusion; Immersion; Virtual Reality
- Coverage
- Rina Daline T., Christ University, Bengaluru, India; Thomas J., Christ University, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835030641-5
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Rina Daline T.; Thomas J., “Evaluation of Virtual Reality Experiential Dimensions using Sentiment Analysis,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 26, 2025, https://archives.christuniversity.in/items/show/19515.