Smart Product Packing and IoT Marketing: Enhancing Customer Interaction
subject: Competitive advantage; Consumer empowerment; Customer engagement; Customer interaction; Data-driven decision-making; Ethical considerations; IoT marketing; Quantitative analysis; Smart product packaging; Sustainability
description: The convergence of smart product packaging and IoT marketing has transformed commerce. This study examines the fundamental ramifications of convergence and its potential to improve customer engagement. Our research shows the transformational potential of these technologies via quantitative and qualitative analyses.Smart packaging outperforms non-smart items, giving firms an advantage, according to quantitative data. Regression and correlation analysis confirm IoT data-customer interaction. Our study also emphasizes ethical data acquisition, which supports data privacy and consumer protection.Consumers may expect personalized experiences, transparency, and real-time feedback from this technology transformation. Smart product packaging and IoT marketing enable readers to make educated decisions and influence product development to meet changing consumer expectations.This research allows academics to study the ideas and models that affect consumer engagement. Data privacy and consumer protection may inform IoT marketing and smart device packaging policy.Our research guides organizations and customers towards better customer interactions, data-driven decision-making, and ethical data practices in this changing age. The future promises revolutionary customer contact. 2023 IEEE.
creator: Soundarraj P.; Aarif M.; Gangadharan S.; Naqvi S.R.; Assihalaf N.K.; Salih Mahdi A.
source: Proceedings of the 2023 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems, ICSES 2023
publisher: Institute of Electrical and Electronics Engineers Inc.
date: 2023-01-01
rights: Restricted Access
relation: ISBN: 979-835031920-0
format: Online
language: English
type: Conference paper
coverage: Soundarraj P., Christ University, Pune, School of Business & Management, Maharashtra, Pune, 412112, India; Aarif M., CAG Study Center, UP, Noida, India; Gangadharan S., St. Joseph's College of Engineering, Department of Management Studies, Chennai, India; Naqvi S.R., Amity University, Department of Human Resource and Organizational Behaviour, Amity Business School, Up, Noida, India; Assihalaf N.K., National University of Science and Technology, DhiQar, Iraq; Salih Mahdi A., AL-Nisour University College, Department of Medical Laboratories Technology, Baghdad, Iraq