Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Smart Product Packing and IoT Marketing: Enhancing Customer Interaction Subject The topic of the resource Competitive advantage; Consumer empowerment; Customer engagement; Customer interaction; Data-driven decision-making; Ethical considerations; IoT marketing; Quantitative analysis; Smart product packaging; Sustainability Description An account of the resource The convergence of smart product packaging and IoT marketing has transformed commerce. This study examines the fundamental ramifications of convergence and its potential to improve customer engagement. Our research shows the transformational potential of these technologies via quantitative and qualitative analyses.Smart packaging outperforms non-smart items, giving firms an advantage, according to quantitative data. Regression and correlation analysis confirm IoT data-customer interaction. Our study also emphasizes ethical data acquisition, which supports data privacy and consumer protection.Consumers may expect personalized experiences, transparency, and real-time feedback from this technology transformation. Smart product packaging and IoT marketing enable readers to make educated decisions and influence product development to meet changing consumer expectations.This research allows academics to study the ideas and models that affect consumer engagement. Data privacy and consumer protection may inform IoT marketing and smart device packaging policy.Our research guides organizations and customers towards better customer interactions, data-driven decision-making, and ethical data practices in this changing age. The future promises revolutionary customer contact. 2023 IEEE. Creator An entity primarily responsible for making the resource Soundarraj P.; Aarif M.; Gangadharan S.; Naqvi S.R.; Assihalaf N.K.; Salih Mahdi A. Source A related resource from which the described resource is derived Proceedings of the 2023 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems, ICSES 2023 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICSES60034.2023.10465408" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICSES60034.2023.10465408</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190552055&amp;doi=10.1109%2FICSES60034.2023.10465408&amp;partnerID=40&amp;md5=8f5daecb65c63bebae5212496e0271f9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190552055&amp;doi=10.1109%2fICSES60034.2023.10465408&amp;partnerID=40&amp;md5=8f5daecb65c63bebae5212496e0271f9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835031920-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Soundarraj P., Christ University, Pune, School of Business &amp; Management, Maharashtra, Pune, 412112, India; Aarif M., CAG Study Center, UP, Noida, India; Gangadharan S., St. Joseph's College of Engineering, Department of Management Studies, Chennai, India; Naqvi S.R., Amity University, Department of Human Resource and Organizational Behaviour, Amity Business School, Up, Noida, India; Assihalaf N.K., National University of Science and Technology, DhiQar, Iraq; Salih Mahdi A., AL-Nisour University College, Department of Medical Laboratories Technology, Baghdad, Iraq