Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Information Extraction Using Data Mining Techniques For Big Data Processing in Digital Marketing Platforms Subject The topic of the resource Big data; Data mining; Digital marketing Description An account of the resource In the dynamic landscape of digital marketing, harnessing the potential of big data has become paramount for informed decision-making. This study explores the integration of data mining techniques within big data processing frameworks to extract valuable information in digital marketing platforms. With the exponential growth of data generated through online interactions, social media, and e-commerce, traditional methods fall short of uncovering meaningful insights. This research focuses on leveraging advanced data mining algorithms to sift through vast datasets, identifying patterns, trends, and user behaviours. The proposed approach aims to enhance marketing strategies by extracting actionable intelligence from diverse data sources. Techniques such as association rule mining, clustering, and sentiment analysis will be employed to unveil hidden correlations, segment target audiences, and gauge consumer sentiment. The scalability of big data frameworks ensures efficient processing of massive datasets, allowing marketers to make real-time, data-driven decisions. Additionally, the study explores the challenges and opportunities associated with implementing data mining in big data environments for digital marketing. This research contributes to the evolving field of digital marketing by providing a comprehensive framework for extracting, processing, and utilizing information from big data. The findings promise to empower marketers with a deeper understanding of consumer behaviour, enabling the development of more personalized and effective marketing strategies in the ever-evolving digital ecosystem. 2023 IEEE. Creator An entity primarily responsible for making the resource Ganesh C.; Ramachandran K.K.; Varasree B.; Lakhanpal S.; Rohini B.; Acharjee P.B., Dr. Source A related resource from which the described resource is derived 2023 10th IEEE Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering, UPCON 2023, pp. 1662-1667. Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/UPCON59197.2023.10434385" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/UPCON59197.2023.10434385</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187391992&amp;doi=10.1109%2FUPCON59197.2023.10434385&amp;partnerID=40&amp;md5=27c920f77f9fa96b866a7971bbfe75ae" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187391992&amp;doi=10.1109%2fUPCON59197.2023.10434385&amp;partnerID=40&amp;md5=27c920f77f9fa96b866a7971bbfe75ae</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835038247-1 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ganesh C., Kg Reddy College of Engineering &amp; Technology, Mba, Telangana, Hyderabad, India; Ramachandran K.K., Dr G R D College of Science, Management/Commerce/International Business, India; Varasree B., Institute of Aeronautical Engineering, Telangana, Hyderabad, 500043, India; Lakhanpal S., Lovely Professional University, Phagwara, India; Rohini B., New Horizon College of Engineering, Department of Physics, Bangalore, 560103, India; Acharjee P.B., Dr., Christ University, Computer Science, Pune, India