Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Optimal allocation algorithm of marketing resources based on improved random forest Subject The topic of the resource allocation algorithm; Improved random forest; marketing; resource optimization Description An account of the resource Random Forest algorithm is an ensemble learning algorithm that classifies data by combining multiple decision trees. It has a wide range of applications and is not easy to overfit. It has a wide range of applications in medicine, bioinformatics, management and other fields. By studying the Cobb-Douglas sales function, it is found that it can only analyze the static allocation of marketing resources, but cannot describe the dynamic changes. Enterprise marketing resource management runs through the enterprise management from beginning to end. The research on marketing resource management is helpful for enterprises to grasp and control the whole process of marketing resource management from the overall and overall level, and has important theoretical value and reality for enterprise marketing management activities. significance. In the vast majority of enterprises in our country, the size of advertising promotion expenses and the number of salesmen is often determined based on the experience and subjective assumptions of decision makers, so it is difficult to say that they are optimized. This paper starts with determining the optimal advertising budget and the number of salespeople, and conducts applied research on the optimal allocation of marketing resources. 2023 IEEE. Creator An entity primarily responsible for making the resource Winster Praveenraj D.D.; Hussein L.; Tomar R.S.; Margarat G.S.; Vimala M.; Krishnaraj V. Source A related resource from which the described resource is derived 2023 2nd International Conference on Smart Technologies for Smart Nation, SmartTechCon 2023, pp. 809-813. Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/SmartTechCon57526.2023.10391496" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/SmartTechCon57526.2023.10391496</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184795494&amp;doi=10.1109%2FSmartTechCon57526.2023.10391496&amp;partnerID=40&amp;md5=700778fe838e647cd6c374a5aadf4642" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184795494&amp;doi=10.1109%2fSmartTechCon57526.2023.10391496&amp;partnerID=40&amp;md5=700778fe838e647cd6c374a5aadf4642</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 979-835030541-8 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Winster Praveenraj D.D., School of Business and Management, Christ (Deemed to be University), Bangalore, India; Hussein L., College of Technical Engineering, The Islamic University, Najaf, Iraq; Tomar R.S., Department of Computer Science &amp; Engineering, IES College Of Technology, MP, Bhopal, 462044, India; Margarat G.S., New Prince Shri Bhavani College Of Engineering And Technology, India; Vimala M., Department of Electronics and Communication Engineering, P.S.R Engineering College, Tamilnadu, India; Krishnaraj V., Department of Mathematics, Sona College of Technology, Tamilnadu, Salem, India