The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /

Title

The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /

Subject

Management

Description

Vision, Vol.23, Issue 3, pp.275-286

Creator

Tijo Thomas and Johney Johnson

Publisher

Sage

Date

2019

Language

English

Type

Journal Article

Citation

Tijo Thomas and Johney Johnson, “The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /,” CHRIST (Deemed To Be University) Institutional Repository, accessed November 12, 2024, https://archives.christuniversity.in/items/show/1982.

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