The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /
Title
The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /
Subject
Management
Description
Vision, Vol.23, Issue 3, pp.275-286
Creator
Tijo Thomas and Johney Johnson
Publisher
Sage
Date
2019
Language
English
Type
Journal Article
Collection
Citation
Tijo Thomas and Johney Johnson, “The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /,” CHRIST (Deemed To Be University) Institutional Repository, accessed November 21, 2024, https://archives.christuniversity.in/items/show/1982.