The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /
- Title
- The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /
- Creator
- Tijo Thomas and Johney Johnson
- Description
- Vision, Vol.23, Issue 3, pp.275-286
- Date
- 2019-12-30
- Publisher
- Sage
- Subject
- Management
- Language
- English
- Type
- Journal Article
Collection
Citation
Tijo Thomas and Johney Johnson, “The effect of celebrity trustworthiness on endorsement effectiveness: A comparison of congruence and hybrid model /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/1982.