Consumer preference towards private label brands with reference to retail apparel in India /
Title
Consumer preference towards private label brands with reference to retail apparel in India /
Subject
Management
Description
Indian Journal of Marketing, Vol.49, Issue 7, pp. 49-66, ISSN No: 0973-8703.
Creator
Sunita Kumar
Publisher
Indian Journal of Marketing
Date
2019
Language
English
Type
Journal Article
Collection
Citation
Sunita Kumar, “Consumer preference towards private label brands with reference to retail apparel in India /,” CHRIST (Deemed To Be University) Institutional Repository, accessed October 18, 2024, https://archives.christuniversity.in/items/show/1987.