Consumer preference towards private label brands with reference to retail apparel in India /
- Title
- Consumer preference towards private label brands with reference to retail apparel in India /
- Creator
- Sunita Kumar
- Description
- Indian Journal of Marketing, Vol.49, Issue 7, pp. 49-66, ISSN No: 0973-8703.
- Date
- 2019-12-30
- Publisher
- Indian Journal of Marketing
- Subject
- Management
- Language
- English
- Type
- Journal Article
Collection
Citation
Sunita Kumar, “Consumer preference towards private label brands with reference to retail apparel in India /,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/1987.