Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Into the Dark World of User Experience: A Cognitive Walkthrough Study Subject The topic of the resource Cognitive Walkthrough; Dark Patterns; User Experience Description An account of the resource In this age of AI, the unison of man and machine is going to be more prominent than ever, thus creating a need to understand the underlying framework that is adopted by app designers and developers from a psychological point of view. Research on the various benefits and harmful effects of user experience design and furthermore developing interventions and regulations to moderate the use of dark strategies in digital tools is the need of the hour. This paper calls for an ethical consideration of designing the experience of users by looking at the unethical practices that exist currently. The purpose of the study was to understand the cognitive, behavioural and affective experience of dark patterns in end users. There is a scarcity in the scientific literature with regard to dark patterns. This paper adopts the methodology of user cognitive walkthrough with 6 participants whose transcripts were analysed using thematic network analyses. The results are presented in the form of a thematic network. A few examples of the themes found are the experience of manipulation in users, rebellious attitudes, and automatic or habitual responses. These findings provide a basis for an in-depth understanding of dark patterns in user experience and provide themes that will help future researchers and designers develop ethical and more enriching user experiences for users. 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG. Creator An entity primarily responsible for making the resource Jaiswal R.; Moosath H. Source A related resource from which the described resource is derived Communications in Computer and Information Science, Vol-1832 CCIS, pp. 609-618. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-031-35989-7_77" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-031-35989-7_77</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171333127&amp;doi=10.1007%2F978-3-031-35989-7_77&amp;partnerID=40&amp;md5=c861aec2a5f6ff17fb9360bb1675327e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171333127&amp;doi=10.1007%2f978-3-031-35989-7_77&amp;partnerID=40&amp;md5=c861aec2a5f6ff17fb9360bb1675327e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 18650929; ISBN: 978-303135988-0 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jaiswal R., CHRIST (Deemed to Be University), Bengaluru, India; Moosath H., CHRIST (Deemed to Be University), Bengaluru, India