Applicability of Search Engine Optimization for WordPress (WP) Website
subject: AdWords; Information retrieval; P-Purchase; Quality Score; SERP
description: 91 percent of online experiences begin with a search, according to the Content Marketing Institute. That is the hunt for an explanation. As a result, search marketing is a critical practice for any businesses looking to grow and improve. Marketers and clients that paid for adverts began researching SEO and SEM at that time. This pursuit plans to give knowledge into the paid and unpaid procedures of search engine marketing (SEM) and what falls under its umbrella including search engine optimization (SEO) and pay per click (PPC). So in this exploration work, we feel the most ideal approach to utilize a web search tool SEM, is such a method of Internet showcasing that incorporates the utilization of web crawler result pages to advance business sites. SEM was earlier used as a protective gadget for anything to be done with the online search marketing field and it was girdled along with SEO. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
creator: Singh D.; Shivamurthaiah M.; Samanta D.; Bhattacharya A.; Dutta S.
source: Smart Innovation, Systems and Technologies, Vol-316, pp. 227-237.
publisher: Springer Science and Business Media Deutschland GmbH
date: 2023-01-01
rights: Restricted Access
relation: ISSN: 21903018; ISBN: 978-981195402-3
format: Online
language: English
type: Conference paper
coverage: Singh D., Deptartment of CA, ITER, SOA Deemed to be University, Odisha, Bhubaneswar, India; Shivamurthaiah M., Department of Computer Science and Engineering, Brindavan College of Engineering, Bengaluru, India; Samanta D., CHRIST (Deemed to Be University), Karnataka, Bengaluru, India; Bhattacharya A., Institute of Engineering Management, Kolkata, India; Dutta S., Institute of Engineering Management, Kolkata, India