Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Applicability of Search Engine Optimization for WordPress (WP) Website Subject The topic of the resource AdWords; Information retrieval; P-Purchase; Quality Score; SERP Description An account of the resource 91 percent of online experiences begin with a search, according to the Content Marketing Institute. That is the hunt for an explanation. As a result, search marketing is a critical practice for any businesses looking to grow and improve. Marketers and clients that paid for adverts began researching SEO and SEM at that time. This pursuit plans to give knowledge into the paid and unpaid procedures of search engine marketing (SEM) and what falls under its umbrella including search engine optimization (SEO) and pay per click (PPC). So in this exploration work, we feel the most ideal approach to utilize a web search tool SEM, is such a method of Internet showcasing that incorporates the utilization of web crawler result pages to advance business sites. SEM was earlier used as a protective gadget for anything to be done with the online search marketing field and it was girdled along with SEO. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Creator An entity primarily responsible for making the resource Singh D.; Shivamurthaiah M.; Samanta D.; Bhattacharya A.; Dutta S. Source A related resource from which the described resource is derived Smart Innovation, Systems and Technologies, Vol-316, pp. 227-237. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-5403-0_19" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-5403-0_19</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144203808&amp;doi=10.1007%2F978-981-19-5403-0_19&amp;partnerID=40&amp;md5=37542b5478634867673afc91a5bc3b6b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144203808&amp;doi=10.1007%2f978-981-19-5403-0_19&amp;partnerID=40&amp;md5=37542b5478634867673afc91a5bc3b6b</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 21903018; ISBN: 978-981195402-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singh D., Deptartment of CA, ITER, SOA Deemed to be University, Odisha, Bhubaneswar, India; Shivamurthaiah M., Department of Computer Science and Engineering, Brindavan College of Engineering, Bengaluru, India; Samanta D., CHRIST (Deemed to Be University), Karnataka, Bengaluru, India; Bhattacharya A., Institute of Engineering Management, Kolkata, India; Dutta S., Institute of Engineering Management, Kolkata, India