Environmental Concern in TPB Model for Sustainable IT Adoption
Environmental concern; Millennial; Structure equation modeling; Sustainable information technology; Theory of planned behavior
Rapid advancement in technology and continuous environmental degradation has attracted the attention of practitioners toward sustainable solutions. This study aims to investigate educated millennial beliefs and behavior toward sustainable IT practices. The Theory of Planned Behavior (TPB) model deployed in the study was extended through perceived environmental responsibility. A survey was conducted to examine the sustainable IT adoption behavior of millennial in the National Capital Region, Delhi India. Variance based partial least square structure equation modeling was employed to evaluate the hypothesized model. Findings of the study confirm environmental concern (ER) a precursor for attitude (ATT), perceived behavioral control (PBC), and subjective norm (SN). Further, there is a significant positive influence of ATT, PBC, and SN on the adoption intention of sustainable IT practices, followed by the effect of adoption intention on actual adoption behavior. Study disseminates valuable insights to policymakers and marketers to formulate strategies and policies to attain sustainability through sustainable IT practices. 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Kumar N.; Raut R.D.; Upreti K.; Alam M.S.; Shafiuddin M.; Verma M.
Lecture Notes in Networks and Systems, Vol-550 LNNS, pp. 59-70.
Springer Science and Business Media Deutschland GmbH
Kumar N., School of Business and Management, CHRIST University, Bangalore, India; Raut R.D., Department of Applied Electronics, Sant Gadge Baba University, Maharashtra, Amravati, India; Upreti K., Department of Computer Science and Engineering, Dr. Akhilesh Das Gupta Institute of Technology and Management, Delhi, India; Alam M.S., Razak Faculty of Technology and Informatics, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia; Shafiuddin M., Oman College of Management and Technology, Halban, Oman; Verma M., Delhi Technological University, Shahbad Daulatpur, Bawana Road, Delhi, India