Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website Subject The topic of the resource Digital marketing; Optimization; PPC; SEM; SEO Description An account of the resource According to the Content Marketing Institute, 93% of online experiences start with search. That is the explanation search. Thats why search promoting is a crucial procedure for all organizations to improve and develop their organizations. At that time the marketers and the clients who paid for advertisements started analyzing SEO and SEM. Web crawler promoting expands the perceivability of sites through SEO or through paid publicizing with the plan of expanding traffic to the site. SEM eludes to all advertising exercises that utilization web index innovation for promoting purposes. These incorporate SEO, paid postings and advertisements, and other web crawler related administrations and capacities that will expand reach and introduction of the site, bringing about more prominent traffic. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Creator An entity primarily responsible for making the resource Singh D.; Panigrahi A.; Das A.; Krishnan A.; Samanta D.; Bhattacharya A.; Dutta S. Source A related resource from which the described resource is derived Smart Innovation, Systems and Technologies, Vol-316, pp. 217-226. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-5403-0_18" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-5403-0_18</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144175370&amp;doi=10.1007%2F978-981-19-5403-0_18&amp;partnerID=40&amp;md5=262dd56d5de19a7729633d753eaff354" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144175370&amp;doi=10.1007%2f978-981-19-5403-0_18&amp;partnerID=40&amp;md5=262dd56d5de19a7729633d753eaff354</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 21903018; ISBN: 978-981195402-3 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singh D., Deptartmant of CA, ITER, SOA Deemed to be University, Odisha, Bhubaneswar, India; Panigrahi A., Digital Marketing Associate, Hydrabad, Mediamint, India; Das A., Digital Marketing Associate, Hydrabad, Mediamint, India; Krishnan A., Digital Marketing Associate, Hydrabad, Mediamint, India; Samanta D., CHRIST (Deemed to Be University), Karnataka, Bengaluru, India; Bhattacharya A., Institute of Engineering Management, Kolkata, India; Dutta S., Institute of Engineering Management, Kolkata, India