Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Digital Platforms and Techniques for Marketing in the Era of Information Technology Subject The topic of the resource Digital marketing; Digital platforms; Digital tools Description An account of the resource Digital marketing is the promotion of a product or service through at least one form of electronic media. This form of marketing is distinct from traditional marketing, but it uses some of the ideologies of traditional marketing. This research article examines the various technologies and platforms used in digital marketing that allow any organization or business to do this form of marketing and study what works for them and what does not. The article also explores the recent advancements in digital marketing due to the increase in users and the vast amount of data collected from these users. The two main advancements analyzed and discussed in this paper are machine learning (ML) and artificial intelligence (AI) tools. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Creator An entity primarily responsible for making the resource Sharma R.; Siby A. Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems, Vol-400, pp. 669-677. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2023-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-19-0095-2_64" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-19-0095-2_64</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134325616&amp;doi=10.1007%2F978-981-19-0095-2_64&amp;partnerID=40&amp;md5=f790068283e47c6c5d009716fe31efc9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134325616&amp;doi=10.1007%2f978-981-19-0095-2_64&amp;partnerID=40&amp;md5=f790068283e47c6c5d009716fe31efc9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23673370; ISBN: 978-981190094-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma R., CHRIST (Deemed to Be University), Bengaluru, India; Siby A., CHRIST (Deemed to Be University), Bengaluru, India