Exploring Investment Behaviour of Working Women for Economic Empowerment
Decision making; Economic empowerment; Investment behavior; Savings; Working women
Growth in investments leads to the economic and household upliftment of each person. We can see the presence of women in every area of our economy. They play the role of a teacher, doctor, nurse, engineer, accountant, military officers, entrepreneur, and many more. Now women are more educated; they have their assets in gold and other precious ornaments. They are also aware of various investment schemes available. This study analyzes working women's investment behavior and examines how it is beneficial for our society's economic and household upliftment. The data collection was carried out through 400 respondents using a questionnaire. The study area covers only the Bengaluru Urban population. Five Taluks in the Bengaluru urban were selected for the study. Cluster sampling is followed for selecting samples, and data is collected from each clusters. Eighty samples from each cluster were selected, and data is collected using the survey method. The tools used for data analysis consist of Henry Garrett ranking method, Weighted Average Method, and Percentage Analysis. Risk preferences of the investors were analyzed using the factors derived from the article written by Vashisht and Gupta, 2005. The current study aims at salaried women employees who have a regular income, which they can contribute to savings and investment for the economic and household developments. 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
Lecture Notes in Networks and Systems, Vol-495 LNNS, pp. 122-133.
Springer Science and Business Media Deutschland GmbH
Shaji A.K., Department of Commerce, CHRIST (Deemed to Be University), Karnataka, Bengaluru, India, Kristu Jayanti College (Autonomous), Karnataka, Bengaluru, India; Uma V.R., Department of Commerce, CHRIST (Deemed to Be University), Karnataka, Bengaluru, India