Green Innovation for Sustainable Development

Title

Green Innovation for Sustainable Development

Creator

Chaurasia A.; Tyagi R.; Vishwakarma S.

Description

In recent years, organisations have notably taken up Green Innovation for sustainable development to maintain the customer base and keep the natural environment safe. Consumers are aware of the current environmental issues, such as global warming and the consequence of environmental pollution. As a result, organisations are demanding to craft green strategies and embryonic to advance holistic methods towards maximising shareholders' values. This paper attempts to provide valuable insights into the going green concepts and their association with the value creation in the automobile industry regarding the e-vehicle by examining the effects of green innovations in Mahindra Electric Mobility Limited, India towards the launching of Mahindra e2oPlus on the Reva platform. Furthermore, the authors analyse the performance of this innovation on the organisational financial performance with the help of event study methodology. 2022 IET Conference Proceedings. All rights reserved.

Source

IET Conference Proceedings, Vol-2022, No. 26, pp. 14-19.

Date

2022-01-01

Publisher

Institution of Engineering and Technology

Subject

E-Vehicles; Event Study Methodology; Green Technology; Innovation; Organisational Performance; Smart Technology; Sustainable Development

Coverage

Chaurasia A., Christ University, U.P., Ghaziabad, India; Tyagi R., Birmingham City University, RAK Campus, United Arab Emirates; Vishwakarma S., BC Hydro, Vancouver, Canada

Rights

Restricted Access

Relation

ISSN: 27324494; ISBN: 978-183953854-4

Format

Online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1049/icp.2023.0313

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85174643767&doi=10.1049%2ficp.2023.0313&partnerID=40&md5=c2c35c38fae98106d3cea4df138651a7