Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism / Subject The topic of the resource Management Description An account of the resource Problems And Prespectives In Management, Vol.17, Issue 4, pp.163-175, ISSN No: 1727-7051. Creator An entity primarily responsible for making the resource Shivakanth Shetty, Nagendra Belavadi Venkataramaiah and Kerena Anand Source A related resource from which the described resource is derived <a href="https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-333/brand-activism-and-millennials-an-empirical-investigation-into-the-perception-of-millennials-towards-brand-activism" target="_blank" title="Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism" rel="noreferrer noopener">https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-333/brand-activism-and-millennials-an-empirical-investigation-into-the-perception-of-millennials-towards-brand-activism</a> Publisher An entity responsible for making the resource available Business Perspectives Date A point or period of time associated with an event in the lifecycle of the resource 2019-12-31 Language A language of the resource English Type The nature or genre of the resource Journal Article