Antecedents of Adoption of Peer to Peer (P2P) Lending-A Fintech Innovation in India

Title

Antecedents of Adoption of Peer to Peer (P2P) Lending-A Fintech Innovation in India

Creator

Dias S.; Mahajan J.; Godwin B.

Description

This study examines the association between adoption variables and behavioural intention (BI) to adopt Peer to Peer (P2P) lending technology platform in India. A critical review of literature on technological and personal adoption factors led to development of the theoretical framework using multiple technology adoption models. Results support the generalizability of technology adoption readiness (AR), a parsimonious higher-order construct for the use and acceptance of technology context In addition, a personal antecedent, personal innovativeness (PIIT) was shown to positively affect behavioural intentions and technology adoption readiness. 2022 IEEE.

Source

2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies, TQCEBT 2022

Date

2022-01-01

Publisher

Institute of Electrical and Electronics Engineers Inc.

Subject

Adoption readiness; P2P; Personal innovativeness; PIIT; TAM

Coverage

Dias S., Christ Deemed to Be University Lavasa, Faculty of Marketing, Pune, India; Mahajan J., Christ Deemed to Be University Lavasa, Faculty of Marketing, Pune, India; Godwin B., Christ Deemed to Be University Lavasa, Faculty of Marketing, Pune, India

Rights

Restricted Access

Relation

ISBN: 978-166545361-5

Format

Online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1109/TQCEBT54229.2022.10041485

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149176059&doi=10.1109%2fTQCEBT54229.2022.10041485&partnerID=40&md5=ca44854470c152d91487eb7a23b8bf0c