Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Subscriber Preference and Content Consumption Pattern toward OTT platform: An Opinion Mining Subject The topic of the resource Content Consumption Pattern; OTT platform; Sentiment Analysis; Subscriber Preference Description An account of the resource Introduction: The outburst of the pandemic has paved the way for the immense popularity of over-The-Top (OTT) platforms among viewers. Furnishing an alternate medium to watch favorite shows and making it a new normal, the OTT platform has replaced the traditional entertainment platform. However, migrating from traditional television to an OTT platform is still a challenge in developing countries. Hence, the understanding of subscriber preferences and content consumption patterns becomes essential to planning and strategizing future business models. Purpose: The purpose of the paper is to examine the subscriber preference and content consumption pattern toward the OTT platform. In addition, this paper also investigates the popularity of leading OTT platforms among Indian viewers. Methodology: Data has been collected from the subscribers of three major OTT: Amazon Prime, Netflix Video, and Disney+Disney+Hotstar. A total of 1860 reviews were scraped as textual data and analyzed using the lexicon-based method. The polarity of the sentiments pertaining to the reviews of different platforms was analyzed using sentiment analysis. Furthermore, the topic modeling on the reviews was performed using natural language programming(NLP). Findings: The findings of sentiment analysis showed that Netflix and Disney+Disney+Hotstar had a considerable number of positive sentiments among viewers when compared to Amazon Prime Video. Eventually, the paper also showed negative sentiment towards Amazon Prime Video regarding streaming content, ad pop-ups, interface issue, shows, etc. Our findings help OTT platforms to determine which factors are driving this dramatic shift in viewer behaviour so that better strategies for attracting and retaining subscribers can be developed. Despite the rise in OTT platform popularity, this is the first study to investigate the content consumption pattern of OTT viewers comprehensively. 2022 IEEE. Creator An entity primarily responsible for making the resource Yawalkar P.; Birari A.; Bharathan G.; Vakayil S.; Sharma R. Source A related resource from which the described resource is derived 2022 International Conference on Trends in Quantum Computing and Emerging Business Technologies, TQCEBT 2022 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/TQCEBT54229.2022.10041265" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/TQCEBT54229.2022.10041265</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149179432&amp;doi=10.1109%2FTQCEBT54229.2022.10041265&amp;partnerID=40&amp;md5=9193960b1846666a5b6cdcc17bb8624f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149179432&amp;doi=10.1109%2fTQCEBT54229.2022.10041265&amp;partnerID=40&amp;md5=9193960b1846666a5b6cdcc17bb8624f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166545361-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Yawalkar P., Christ University, India; Birari A., Christ University, India; Bharathan G., Christ University, India; Vakayil S., Loyola Institute of Business Administration, India; Sharma R., Christ University, India