Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Moving Towards Responsible Consumption: The Road Ahead for Sustainable Marketing Description An account of the resource The fundamental tenet of consumerism revolves around the belief that the burgeoning consumption of goods is favourable for the economy. Since the dawn of the Industrial Revolution, humanity has witnessed an exponential upsurge in consumerism. It has been related both to the increase in the population size as well as an increase in our demands due to constant changes in lifestyle. Multiple sources have corroborated the fact that if this consumption behaviour continues unabated, we will soon face an acute shortage of resources of all kinds. Both consumer behaviour patterns such as addictive consumption and conspicuous consumption can be attributed to this. Amongst the solutions available, 'Demarketing' is one. It is a type of marketing when a brand wants to discourage you from buying its product. The paper is descriptive in nature and is based on secondary data which has been collected from journals, blogs, websites, magazines, books, etc. The paper intends to explore the theme of demarketing vis-vis the materialistic purchase behaviour of a modern-day consumer and green demarketing strategies that companies are adopting by way of sustainable marketing. The Electrochemical Society Creator An entity primarily responsible for making the resource Gupta S.; Sinha S.; Sinha D. Source A related resource from which the described resource is derived ECS Transactions, Vol-107, No. 1, pp. 19579-19587. Publisher An entity responsible for making the resource available Institute of Physics Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1149/10701.19579ecst" target="_blank" rel="noreferrer noopener">https://doi.org/10.1149/10701.19579ecst</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134018801&amp;doi=10.1149%2F10701.19579ecst&amp;partnerID=40&amp;md5=a0b74be6e3e7cb74524fa6d6f01a235c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134018801&amp;doi=10.1149%2f10701.19579ecst&amp;partnerID=40&amp;md5=a0b74be6e3e7cb74524fa6d6f01a235c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 19386737; ISBN: 978-160768539-5 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta S., CHRIST (Deemed to be University), Uttar Pradesh, Ghaziabad, India; Sinha S., CHRIST (Deemed to be University), Uttar Pradesh, Ghaziabad, India; Sinha D., CHRIST (Deemed to be University), Uttar Pradesh, Ghaziabad, India