A Road to Become Successful in The Fashion Industry of China: A Case Study of Zara

Title

A Road to Become Successful in The Fashion Industry of China: A Case Study of Zara

Creator

Shameem A.; Poornachandrika T.S.; Giri P.; Bakshi P.K.

Description

In this research, it was found that Zara is facing issues while maintain its profitability and also while maintaining its large stores. Existing information collected from websites and articles show that Zara provides inferior quality products, does not have factory in China, focuses less on e-commerce activities and contributes directly to environment pollution through waste generation in China. These are reasons that the organization is losing its brand image in China. To improve its current condition, it is recommended that Zara should improve its products, focus more on marketing, develop factories in China and reduce environment pollution. The Electrochemical Society

Source

ECS Transactions, Vol-107, No. 1, pp. 18227-18234.

Date

2022-01-01

Publisher

Institute of Physics

Subject

Zara issues in China, Zara improvement tactics in China

Coverage

Shameem A., Department of Commerce, AMET Deemed to be University, Tamil Nadu, Chennai, India; Poornachandrika T.S., CBIT- School of Management Studies, Chaitanya Bharathi Institute of Technology, Hyderabad, India; Giri P., School of Business and Management, Christ (Deemed to be University), Delhi NCR, India; Bakshi P.K., Department of Commerce, PGDAV College Evening of University of Delhi, Delhi, India

Rights

Restricted Access

Relation

ISSN: 19386737; ISBN: 978-160768539-5

Format

Online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1149/10701.18227ecst

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134042467&doi=10.1149%2f10701.18227ecst&partnerID=40&md5=0a0c4483c28572a96333b0b391cc5e60