Does Packaging Elements Affects Consumers Preference During The Purchase Of Chocolate?

Title

Does Packaging Elements Affects Consumers Preference During The Purchase Of Chocolate?

Creator

Vaishnavi C.K.; Fukey L.N.; Wankhar V.

Description

Chocolate is one of the highest consumed products and the packaging of such a product is important. The primary goal of the study is to understand if the packaging of chocolate has an impact on the consumer's preference during the purchase of chocolate. The researcher concentrates on the elements of packaging which are the color of the packaging, shape, and size of the packaging, labeling information on the packaging, and the material of packaging. The study helps the producer to understand what factors on the packaging impacts the customer during the purchase of chocolate. The researcher concentrates on how these elements of packaging play a role in affecting the consumer at the point of purchase of chocolate. Through this study one will be able to deliver the product i.e., chocolate more efficiently and effectively way to the consumers or the buyers. The Electrochemical Society

Source

ECS Transactions, Vol-107, No. 1, pp. 5827-5838.

Date

2022-01-01

Publisher

Institute of Physics

Coverage

Vaishnavi C.K., Department of Hotel Management, CHRIST University, Bangalore, 560029, India; Fukey L.N., Department of Hotel Management, CHRIST University, Bangalore, 560029, India; Wankhar V., Department of Hotel Management, CHRIST University, Bangalore, 560029, India

Rights

Restricted Access

Relation

ISSN: 19386737; ISBN: 978-160768539-5

Format

Online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1149/10701.5827ecst

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