Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore Subject The topic of the resource Age; Consumer innovativeness; Cosmetics; Green; Health consciousness; Income; Intention; Purchase Description An account of the resource Cracking the code of customer purchase behaviour is a challenge for market researchers as myriad factors interfere. Marketers are puzzled as competitors position a new product category in the market to create demand. Indian public perceived cosmetics composition as blend of healthy chemical extracts. Television commercials portrayed the presence of chemicals in cosmetics as a product performance booster. People attributed chemical presence to superior product performance. Saturated markets witnessed competitors aiming at increased sales with similar commercials. Under pressure to differentiate, the idea of organic cosmetics started. Companies invested heavily on product development, marketing and branding. Expected success was not achieved as buyers measured performance of cosmetics weighing the absence of chemicals. Scepticism on organic level of the products emerged as various brand commercials claimed their respective compositions a true organic product. Fewer studies explained purchase intention of green cosmetics without focus on health consciousness and consumer innovativeness. Product diffusions were strategized on the basis of consumer innovativeness. Health consciousness captured individuals weightage on health and well-being while purchasing a product. This paper explores relationship of health consciousness and consumer innovativeness with purchase intention development conducting exploratory factor analysis, regression analysis and interaction analysis on selected independent variables using dependent variables. The study found both consumer innovativeness and health consciousness leading to development of purchase intention of green cosmetics. Age and income moderated the relationship of consumer innovativeness and purchase intention. 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Creator An entity primarily responsible for making the resource Krishna Kishore S.V.; Kiran P.; Banerjee J.; Vasudevan M. Source A related resource from which the described resource is derived Springer Proceedings in Business and Economics, pp. 187-213. Publisher An entity responsible for making the resource available Springer Science and Business Media B.V. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-16-7818-9_11" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-16-7818-9_11</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125312914&amp;doi=10.1007%2F978-981-16-7818-9_11&amp;partnerID=40&amp;md5=c71ee16ea2a106444a17ea6d1cc3d492" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125312914&amp;doi=10.1007%2f978-981-16-7818-9_11&amp;partnerID=40&amp;md5=c71ee16ea2a106444a17ea6d1cc3d492</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 21987246; ISBN: 978-981167817-2 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Krishna Kishore S.V., School of Business and Management, Christ University, Bangalore, 560074, India; Kiran P., Westminster International University, Tashkent, Uzbekistan; Banerjee J., School of Business and Management, Christ University, Bangalore, 560074, India; Vasudevan M., School of Business and Management, Christ University, Bangalore, 560074, India