Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer Characteristics and Consumption Patterns of Soft Drinks Subject The topic of the resource Age; Consumption patterns; Educational qualifications; Gender; Marital status; Soft drinks Description An account of the resource A soft drink is generally treated as very common product aimed at a very casual consumption. Normally, not much of attention is paid to this product, which has almost become 'commoditized'. But, a deeper and more careful observation would reveal that soft drinks are strong demographic descriptors of their consumers. Key insights into the characteristics and consumption patterns of consumers can be obtained through an incisive study of the soft drinks market. This research paper makes a concerted effort at unearthing the demographic details and consumption contours of the soft drink users in Kanpur, Agra, Varanasi, Allahabad, and Lucknow - the five representative cities of Uttar Pradesh, the most populous state of India. It has been conclusively established through this research that the residents of these five cities - which are demographically similar in nature - exhibit varying consumption patterns when it comes to soft drinks. It was also found that demographic variables like age, gender, educational qualification, income, and marital status do not significantly impact the consumption of soft drinks, whereas employment status is a key influencer of the same. 2021 IEEE. Creator An entity primarily responsible for making the resource Sinha S.; Sinha D.; Mittal N. Source A related resource from which the described resource is derived 2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), ICRITO 2021 Publisher An entity responsible for making the resource available Institute of Electrical and Electronics Engineers Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1109/ICRITO51393.2021.9596207" target="_blank" rel="noreferrer noopener">https://doi.org/10.1109/ICRITO51393.2021.9596207</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125938791&amp;doi=10.1109%2FICRITO51393.2021.9596207&amp;partnerID=40&amp;md5=000cad5452b763365763ecc3ce70276c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125938791&amp;doi=10.1109%2fICRITO51393.2021.9596207&amp;partnerID=40&amp;md5=000cad5452b763365763ecc3ce70276c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISBN: 978-166541703-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha S., CHRIST (Deemed to be University), India, AIIT-Amity University, Noida; Sinha D., CHRIST (Deemed to be University), India, AIIT-Amity University, Noida; Mittal N., CHRIST (Deemed to be University), India, AIIT-Amity University, Noida