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              <text>A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore /</text>
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              <text> International Journal of Business and Administration Research, Vol.1, Issue 7, pp.189-197, ISSN No: 2348-0653.</text>
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              <text>Anand John Christopher</text>
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              <text>&lt;a href="http://admin.ijbarr.com/downloads/0512201419.pdf" target="_blank" title="A study on the relationship between internal branding and affective commitment of customer contact employees in multi-brand retail stores in Bangalore" rel="noreferrer noopener"&gt;http://admin.ijbarr.com/downloads/0512201419.pdf&lt;/a&gt;</text>
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