Impacts of Cloud Computing in Digital Marketing
Benefits; Cloud Computing; Data Security; Digital Marketing; Integration
In modern day of digital marketing the cloud computing is proving extremely beneficial links for businesses. Moreover, it's characteristic to access the stored data from anywhere makes it more popular among the entrepreneurs. The present paper is an exploration of the cloud computing in respect of digital marketing. The paper defines and correlates the term cloud computing, digital marketing, as well as also elaborates about benefits that can be harvested by the integration of cloud computing in digital marketing strategy. 2021 IEEE.
Vatsa M.; Rastogi S.; Tiwari A.; Jain S.
Proceedings of the 5th International Conference on Electronics, Communication and Aerospace Technology, ICECA 2021, pp. 1170-1174.
Institute of Electrical and Electronics Engineers Inc.
https://doi.org/10.1109/ICECA52323.2021.9676043 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125418121&doi=10.1109%2fICECA52323.2021.9676043&partnerID=40&md5=d2b987cc749df510a1b41e33a5df22ec
Vatsa M., School of Business Studies, Sharda University, Greater Noida, India; Rastogi S., CHRIST (Deemed to Be University), Department of Commerce, India; Tiwari A., CHRIST (Deemed to Be University), Department of Commerce, India; Jain S., Information Technology, SRM Institute of Science and Technology, Kattankulathur, Tamil Nadu, Chennai, 603203, India