Factors Influencing Online Shopping Behaviour: An Empirical Study of Bangalore

Title

Factors Influencing Online Shopping Behaviour: An Empirical Study of Bangalore

Creator

Joshi H.; Binoy A.; Safna F.; David M.

Description

Online shopping is growing rapidly in India, predominantly driven by tremendous and substantial divulgatory activities among millennial consumers. Online shopping is becoming more popular and attracts significant attention because it has excellent potential for both consumers and vendors. The convenience of online shopping makes it more successful and makes it an emerging trend among consumers. When all the companies are striving against one another, certain factors influence the behavior of customers. This paper analyses the relationship between the critical, independent variables, including consumer behavior, cultural, social, personal, psychological, and marketing mix factors. The results revealed that the influence of Brand as a factor had positively influenced the customers decisions in shopping online and evaluates the customers level of satisfaction with Online shopping. Results provided in this research could be employed as reference information for Ecommerce app builders and marketers regarding such issues in the city. 2021, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.

Source

Lecture Notes in Networks and Systems, Vol-290, pp. 285-294.

Date

2021-01-01

Publisher

Springer Science and Business Media Deutschland GmbH

Subject

Consumers; E-Commerce; Logit; Marketing; Online shopping

Coverage

Joshi H., Department of Statistics, CHRIST (Deemed to be University), Bangalore, India; Binoy A., Department of Statistics, CHRIST (Deemed to be University), Bangalore, India; Safna F., Department of Statistics, CHRIST (Deemed to be University), Bangalore, India; David M., Department of Statistics, CHRIST (Deemed to be University), Bangalore, India

Rights

Restricted Access

Relation

ISSN: 23673370; ISBN: 978-981164485-6

Format

Online

Language

English

Type

Conference paper

Identifier

https://doi.org/10.1007/978-981-16-4486-3_31

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115058038&doi=10.1007%2f978-981-16-4486-3_31&partnerID=40&md5=647c6f9874b767e0a0eab87475ac0bfb