Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Conference Papers Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource E-Commerce in Indian Retail Industry: Its Proliferation and Performance Subject The topic of the resource B2B commerce; Digital advertisements; E-commerce; Online marketing; Retailing Description An account of the resource The growth of the e-commerce industry in India has seen a multitude of growth since the growth of netizens in India has reached its peak post the demonetization in Indian economy. Research in e-commerce acts as a catalyst for studies in the field of digital innovation. The developments made by India in the field of e-commerce are notable by the world. India has made extensive use of the advancement in the field of technology. Recent years have seen a transformation in the way Indian shops and exchanges grew from cash mode payments to digital mode of service delivery and payments. This research is focused on studying the parameters that have acted as impetus in the expansion of e-commerce in the Indian retail sector. 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Creator An entity primarily responsible for making the resource Siby A.; George J.P. Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems, Vol-154, pp. 555-562. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-15-8354-4_55" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-15-8354-4_55</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098199469&amp;doi=10.1007%2F978-981-15-8354-4_55&amp;partnerID=40&amp;md5=6fdde744311998fc5405859fff5519f8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85098199469&amp;doi=10.1007%2f978-981-15-8354-4_55&amp;partnerID=40&amp;md5=6fdde744311998fc5405859fff5519f8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23673370; ISBN: 978-981158353-7 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Conference paper Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Siby A., CHRIST (Deemed to be University), Bengaluru, India; George J.P., CHRIST (Deemed to be University), Bengaluru, India