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              <text>Business and Environmental Perspectives of Submarine Cables in Global Market</text>
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              <text>Satellite; Social media; Submarine cable; Subsea cables; Undersea cable</text>
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              <text>If an individual uses any of the social media networking sites, such as Facebook, Instagram, YouTube, Twitter and the like, a subsea cable is involved there. Submarine cables are considered as critical global communications infrastructure. These cables are used by various telecom providers and content provider companies such as Google, Facebook, and Microsoft to provide seamless transmission of data for their services. Growing internet users and increasing internet traffic for various social media sites is the major reason for the growth of this market. Submarine cables enable data services such as the email, internet banking, social media networking, search engines and all other aspects related to internet that are taken for granted in daily life. These submarine cables scales up the ubiquity of cloud computing and builds digitization of activities. Undersea cable network is the new economic trade route and acts a commodity in Information age. This paper reviews the business and environmental impacts of submarine cables in the global market.  Springer Nature Switzerland AG 2020.</text>
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              <text>Aishwarya N.</text>
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              <text>Advances in Intelligent Systems and Computing, Vol-1129 AISC, pp. 392-399.</text>
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              <text>&lt;a href="https://doi.org/10.1007/978-3-030-39445-5_29" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1007/978-3-030-39445-5_29&lt;/a&gt;
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              <text>ISSN: 21945357; ISBN: 978-303039444-8</text>
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              <text>Aishwarya N., CHRIST (Deemed-to-be University), Bangalore, India</text>
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