Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influencer Marketing and Consumer Behaviour: A Systematic Literature Review Subject The topic of the resource Consumer Behaviour; Persuasion; Psychological Factors; Social Media Influencer; Social Networking Sites Description An account of the resource Influencer marketing is an emerging area in the field of marketing. Specifically, this topic grabs the attention of several academicians and practitioners because of the key role played by influencers to stimulate consumer behaviour. Significantly, a systematic way of analysing and summarising the works of literature in this nascent area is necessary. A systematic literature review provides a comprehensive overview of the whole literature studied. From this knowledge, a systematic literature review has been undertaken from the period of 2016 to 2021 based on 65 articles from the ABDC journal to fetch relevant research themes, methodology, theories, variables, antecedents and consequences and potential research gaps. From this information, this research proposed an integrative framework which depicts the role of social media influencers in activating consumer behaviour. Future research direction has presented comprising of knowledge gap in the existing literature from key areas such as theory, methodology and settings. This research provides implications for both theories and practice. 2022 Management Development Institute. Creator An entity primarily responsible for making the resource Kanaveedu A.; Kalapurackal J.J. Source A related resource from which the described resource is derived Vision, Vol-28, No. 5, pp. 547-566. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/09722629221114607" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/09722629221114607</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136814969&amp;doi=10.1177%2F09722629221114607&amp;partnerID=40&amp;md5=d877fac85a13b172f70946b97fd9394e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136814969&amp;doi=10.1177%2f09722629221114607&amp;partnerID=40&amp;md5=d877fac85a13b172f70946b97fd9394e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9722629 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kanaveedu A., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India; Kalapurackal J.J., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India