Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Social media influencers: literature review, trends and research agenda Subject The topic of the resource Bibliometric analysis; Influencer marketing; Literature review; Social media; Social media influencers; TCM Description An account of the resource Purpose: This study aims to provide a holistic review of social media influencers (SMIs) research based on a unique approach of bibliometric analysis and content analysis between 2011 and 2020. The review examines the main influential aspects, themes and research streams to identify research directions for the future. Design/methodology/approach: The sample selection and data collection were done from the Scopus database. The sample dataset was refined based on the inclusion and exclusion criteria to determine the final dataset of 183 articles. The dataset was exported in the BibTeX format and then imported into the BiblioShiny app for bibliometric analysis. The content analysis was done following the theory-context-methodology framework. Findings: The several findings of this study include (1) Co-word analysis of most used keywords; (2) Longitudinal thematic evolution; (3) The focus of the research papers as per the theory-context-methodology review protocol are persuasion knowledge model, fashion and beauty industries, Instagram and content analysis, respectively; and (4) The network analysis of the research studies is known as the co-citation analysis and depicts the intellectual structure in the domain. This analysis resulted in four clusters of the research streams from the literature and two emergent themes (Chen etal., 2010) Originality/value: In general, the previous reviews in the area are either domain, method or theory-based. Thus, this study aims to complement and extend the existing literature by presenting the overall picture of the SMI research with the help of a unique combined approach and further highlighting the trends and future research directions based on the findings of this study. 2023, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Tanwar A.S.; Chaudhry H.; Srivastava M.K. Source A related resource from which the described resource is derived Journal of Advances in Management Research, Vol-21, No. 2, pp. 173-202. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/JAMR-10-2022-0218" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/JAMR-10-2022-0218</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179969355&amp;doi=10.1108%2FJAMR-10-2022-0218&amp;partnerID=40&amp;md5=42740caa6ed0a4c7e22bc2e88a6a304d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179969355&amp;doi=10.1108%2fJAMR-10-2022-0218&amp;partnerID=40&amp;md5=42740caa6ed0a4c7e22bc2e88a6a304d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9727981 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Tanwar A.S., Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India; Chaudhry H., Department of Management Studies, Indian Institute of Technology Delhi, New Delhi, India; Srivastava M.K., Christ University, Bangalore, India