Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis Subject The topic of the resource Bibliometric analysis; bottom of pyramid; consumer behaviour; content analysis; poor consumers Description An account of the resource The poor people segment has gained considerable scholarly attention, particularly after eight scholars established it as an untapped market. This study attempts to understand the nine consumption behaviours of a poor consumer. Therefore, we collate 384 scholarly papers indexed in the Scopus database, published during the period 19752020. Both evaluative and bibliometric relationship techniques, namely, Biblioshiny and VOSviewer, are utilized to understand the domains progress in the past 45 years. Besides this, content analysis is conducted via hand search to identify the most utilized research methods, popularly applied theories and most explored contexts. Results show that research in this field has grown exponentially, particularly after 2007, with research focusing on low-income consumers, bottom-of-pyramid consumers and mobile money users. The findings indicate this domain demonstrates skewed development, and there is a huge room for future studies. 2022 Fortune Institute of International Business. Creator An entity primarily responsible for making the resource Goel P.; Sharma N.; Saha R. Source A related resource from which the described resource is derived FIIB Business Review, Vol-13, No. 3, pp. 304-317. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/23197145221115794" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/23197145221115794</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138250629&amp;doi=10.1177%2F23197145221115794&amp;partnerID=40&amp;md5=1b055d271718da0703fc9eceae8cf0f1" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138250629&amp;doi=10.1177%2f23197145221115794&amp;partnerID=40&amp;md5=1b055d271718da0703fc9eceae8cf0f1</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23197145 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Goel P., Department of Commerce, Shaheed Bhagat Singh College, University of Delhi, India; Sharma N., School of Commerce, Finance and Accounting, Christ Deemed to be University, Delhi NCR Campus, Uttar Pradesh, Ghaziabad, India; Saha R., SRM University, Haryana, Sonipat, India