Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource IMPACT OF DIGITALIZATION AND CHANGING CONSUMER PREFERENCES AND CHOICES ON VIRTUAL SHOPPING OF RETAIL SECTOR IN BANGALORE Subject The topic of the resource Consumer Preferences; Digitalization; Virtual Shopping Description An account of the resource Purpose: This investigation covers the impact of digitalization on consumer behavior and their choices of virtual shopping in the retail sector of Bangalore. Design/ Methodology/ Approach: The introduction section covers the research background and its aim and objectives. Apart from that, the research rationale and significance are also enabled in this section's literature review. That theory is associated with the impact of digitalization, which changes consumer preferences and choices in virtual shopping. This focuses on changing consumer preferences and options in the retail sector, specifically in the Bangalore area. Digital marketing theory and Kotler theory are used in these chapters to understand better the reason for consumer preferences and choices in virtual shopping. It also conveys the research methods where positivism research philosophy was used, and the researcher also uses descriptive research design to reach the aims and objectives. Secondary data collection methods were used to collect reliable data per the chosen topic. In this section, inclusion and exclusion criteria are also mentioned, which are associated with the investigation Findings:Both qualitative and quantitative data are used to analyze the importance of offline shopping among the people of Bangalore. It is to explore that most consumers prefer to do online shopping by staying at home Originality/value:Offline shopping in the Bangalore area: Most people in the Bangalore area prefer to bring their Essentials through offline shopping. It is recommended that companies formulating this virtual shopping introduce their product with relevant details and descriptions. Research limitations: Limitations were found at the time of selecting relevant journals and articles. Some journals need authentic access, so data cannot be analyzed from these articles Social implications :The use of virtual platforms can effectively judge the demands and the preferences of the consumers. Moreover, various retail sectors can perform well by virtual shopping within their industry. 2022 Institute of Advanced Engineering and Science. All rights reserved. Creator An entity primarily responsible for making the resource Sreenath S.G.P.; Parashuram A.; Devlanaik H. Source A related resource from which the described resource is derived International Journal of Professional Business Review, Vol-7, No. 4 Publisher An entity responsible for making the resource available AOS-Estratagia and Inovacao Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.26668/businessreview/2022.v7i4.e563" target="_blank" rel="noreferrer noopener">https://doi.org/10.26668/businessreview/2022.v7i4.e563</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143734609&amp;doi=10.26668%2Fbusinessreview%2F2022.v7i4.e563&amp;partnerID=40&amp;md5=211c9f8dfbc07930ddaa6affa39c5c5d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85143734609&amp;doi=10.26668%2fbusinessreview%2f2022.v7i4.e563&amp;partnerID=40&amp;md5=211c9f8dfbc07930ddaa6affa39c5c5d</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 25253654 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sreenath S.G.P., Department of Commerce, CHRIST (Deemed to be University), Hosur Road 29, Bangalore, India; Parashuram A., Department of Commerce, CHRIST (Deemed to be University), Hosur Road 29, Bangalore, India; Devlanaik H., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India