Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors affecting luxury brand consumption and its impact on consumer purchase intentions: An India fashion luxury goods sector perspective Subject The topic of the resource Conspicuousness; Hedonic value; Luxury brands; Purchase Intention; Self-directedness; Uniqueness value; Utility value Description An account of the resource This study identifies and analyses the psychographic and demographic factors that influence luxury brand purchase intention in the Indian context. It discusses the existing knowledge pertaining to luxury brand consumption and a conceptual framework is developed based on the review of literature. India's favorable demographic profile, the growing middle class, high disposable income and young population, has helped the Indian luxury market witness a tremendous growth. The research identifies what drives the luxury brand purchase intention for the Indian consumers amidst this growth and analyses how it differs based on demographic variables such as age, gender and income. Based on the model thus created, the research seeks to segment the Indian luxury fashion brand consumers according to the significant demographic and psychographic variables thus identified. A questionnaire on a Likert scale was administered to 250 respondents of different age, income and gender groups within the city of Bangalore. The data was then analyzed using correlation, regression, cluster and frequency analysis in SPSS. The functionality is the major value factors effecting purchase intention of Indian luxury fashion consumer. The other identified value factors are correlated to self and others directedness. Age and income also have a significant influence of purchase intention. It was also found that purchase intention varies between different age and income groups. Finally, it was found that Indian consumers can be segmented as Superficial Luxury seekers, Luxury-Indulgers, Luxury-Avoiders, Attention and approval seekers. 2021 Ecological Society of India. All rights reserved. Creator An entity primarily responsible for making the resource Suresh A.S.; Sharma V. Source A related resource from which the described resource is derived Indian Journal of Ecology, Vol-48, pp. 92-99. Publisher An entity responsible for making the resource available Ecological Society of India Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113776646&amp;partnerID=40&amp;md5=e62a9812b7c6833546238b8d66710c1f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113776646&amp;partnerID=40&amp;md5=e62a9812b7c6833546238b8d66710c1f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 3045250 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Suresh A.S., School of Business and Management, Christ University, Bangalore, 560 029, India; Sharma V., School of Business and Management, Christ University, Bangalore, 560 029, India