Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Reviews Review Faculty Publications- Reviews Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Intrinsic betterness and reason based extrinsic preference towards social shopping: A study among college students in Bangalore Subject The topic of the resource Consumer behavior; Extrinsic factors; Intrinsic factors; Social shopping Description An account of the resource The main purpose of this study is to analyze the Intrinsic and Extrinsic factors and its impact on the social shopping of student community in the city of Bangalore. Bangalore is one of the most popular cities in the down south. This city attracts a mix of various cultures from various countries of the world. Thus, this city and population would be apt to study the social shopping pattern considering the Intrinsic and Extrinsic factors. The data was collected from the student community, perusing their college education in the city of Bangalore. Using convenient sampling method, a sample size of 225 was drawn from educational institutions in the city of Bangalore. The research work makes use of both first hand and second-hand data. The reliability of the data is acceptable as the Cronbach's alphas value is more than. 6. The drafted questionnaire was subjected to expert opinion before the data collection process. The study results make it clear that both intrinsic and extrinsic values motivate the consumers to get involved in the social shopping. But comparatively consumers are more influenced by those factors present in the external environment. It can be concluded by saying that, youngsters are quite smart before putting themselves into the purchase behavior, as they are in a group of friends, they get influenced by various experiences and comments shared by many. In a way social shopping is better, as too many minds generate ideas for a single purchase. 2018 Transilvanian Association for the Literarure and Culture of Romanian People (ASTRA). All rights reserved. Creator An entity primarily responsible for making the resource Raja A.S.M.; David D. Source A related resource from which the described resource is derived Astra Salvensis, Vol-6, pp. 545-555. Publisher An entity responsible for making the resource available Transilvanian Association for the Literarure and Culture of Romanian People (ASTRA) Date A point or period of time associated with an event in the lifecycle of the resource 2018-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046621143&amp;partnerID=40&amp;md5=ae9d6e90596c00c8332f6b17f4eefb17" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85046621143&amp;partnerID=40&amp;md5=ae9d6e90596c00c8332f6b17f4eefb17</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23934727 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Review Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raja A.S.M., Department of Commerce, Christ Deemed to be University, Bangalore, India; David D., Department of Commerce, Christ Deemed to be University, Bangalore, India