https://archives.christuniversity.in/files/original/1dffe1d123305fa0f09dc9d2d4574d43.pdf 6eb019ef66c6bacd673cd01ce7bd2ec6 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Business model of IPL: Role of product placement in creating it as a brand / Subject The topic of the resource Media Studies Description An account of the resource Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. Brand placement has the power to persuade a consumer or to strengthen the loyalty towards a brand. Creator An entity primarily responsible for making the resource Mittal, Aditya. - 1537103 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation