https://archives.christuniversity.in/files/original/e7ef12aa8a677bdde8c191420c204625.pdf 5c1ebfc2fc52baf9bb067f32b78e52cb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Analysing different appeals in Cadbury India commercials / Subject The topic of the resource Media Studies Description An account of the resource Appeals are an important aspect in the field of advertising that are used widely to promote or market a product by persuading its consumers. Television is one of the strongest medium that brings out the clarity of advertising appeals. This study aims to analyse the different appeals that are used by the brand Cadbury in India. Creator An entity primarily responsible for making the resource Anand, Akansha Rachel. - 1537128 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation