Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sharma, Eliza; Nigam, Neerja Title A name given to the resource Bridging tradition and sustainability through a behavioural model for the adoption of green wedding practices Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Discover Sustainability;Volume;6;Issue;1;Article No.;1295; Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/s43621-025-02215-4" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/s43621-025-02215-4</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105022837559?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105022837559?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma E., Symbiosis International University, Pune, India; Nigam N., School of Business and Management, Christ University, NCR, Delhi, India Description An account of the resource The study aims to develop a behavioural model which indicates the intentions of unmarried people for adoption of green marriages. The study aims to explore the factors which affects the green marriage intentions, and also developing a green marriage intention matrix for categorizing the green marriages. The study is based on the primary data collected from a sample of 480 unmarried people restricting from age groups of 2040 only. Researchers have used Exploratory factor analysis to explore the factors, multiple regression analysis to develop the green marriage intentions model, and correlation analysis. ANOVA method was used to measure the impact of age, gender, and education on environmental attitude and green marriage intentions. It was found from the study that environmental attitude, social influence, perceived barriers, and perceived benefits are the four major factors which affects the green marriage intentions of the people. Further, the green marriage intentions matrix showed four categories of the people based on the environmental attitude and social influence namely; Influential green marriage, Casual green marriage, fashionably Green Marriage, and Eco-conscious green marriage. The study also included a detailed strategic plan with proposed actions to handle the barriers and promoting the green marriage practices along with environmental stewardship. The Author(s) 2025. Subject The topic of the resource Environment; Events; Green behaviour; Green events; Green marriage; Sustainability; Sustainable practices Publisher An entity responsible for making the resource available Springer Nature Relation A related resource ISSN: 26629984; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Format The file format, physical medium, or dimensions of the resource online