https://archives.christuniversity.in/files/original/7e966c952d881cb1b91f179158b3def8.pdf cd26fab0e70cc1c31961e16e671eba87 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A perspective analysis of emotional appeal used in television advertising / Subject The topic of the resource Media Studies Description An account of the resource The purpose of the study is to find out whether emotional appeal is still prevailing in television advertising. The researcher focuses on the various elements used by advertisers to evoke emotional response on the audience‟s side. The advertisements decided by the researcher portray important relationships that are valued and maintained in the society. Creator An entity primarily responsible for making the resource James, Sneha. - 1537154 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation