https://archives.christuniversity.in/files/original/652e60aae7fa4221efe82a14dff6c4a6.pdf 31e279c9a41084f756772d5ce1091c8b Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An analysis of online marketing strategies used by maggi during the 2015 crisis / Subject The topic of the resource Media Studies Description An account of the resource Online marketing has become an integral part of branding, advertising and marketing communication for any brand today. Communicating with the consumers at the time of crisis using the right marketing mix is essential and that is exactly what Maggi did during the crisis that the brand faced in 2015. Maggi had used online marketing strategies to reach out to consumers belonging to various sections of the society during the crisis. Creator An entity primarily responsible for making the resource Raja, Varsha. - 1537160 Source A related resource from which the described resource is derived Master of Arts in Media and Communication Studies Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Date A point or period of time associated with an event in the lifecycle of the resource 2017-02-03 Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation