Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sivathanu, Brijesh; Pillai, Rajasshrie Title A name given to the resource Generative AI: fuelling e-commerce revenue growth Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Journal of Revenue and Pricing Management;Volume;25;Issue;1;pp.93-108 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1057/s41272-025-00554-5" target="_blank" rel="noreferrer noopener">https://doi.org/10.1057/s41272-025-00554-5</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105012844995?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105012844995?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sivathanu B., School of Business and Management, Christ University, Karnataka, Bangalore, India; Pillai R., Chandragupt Institute of Management Patna, Bihar, Patna, India Description An account of the resource Generative AI (GenAI) is a novel technology that has transformed businesses across various industries. E-commerce companies are increasingly using cutting-edge technologies, such as GenAI, that could drive revenue growth. This study leverages the lens of social-technical systems and dynamic capabilities theories to examine how e-commerce companies adopt GenAI and its subsequent impact on their revenue generation capabilities. This study investigated the factors influencing the adoption of GenAI in e-commerce companies. This study considers both Social factorstop management support, organizational readiness, competitive pressure, and vendor support) and Technical factors (security concerns, technological readiness, and AI explainability). Further, it investigates how the use of GenAI affects the development of technological capabilities and leads to financial performance, particularly in sales growth, revenue generation, profitability, and cost reduction. To validate the proposed model, we surveyed e-commerce company managers and analyzed the collected data using PLS-SEM. These findings offer valuable insights for e-commerce companies and their managers, enabling them to leverage GenAI for revenue generation. This novel study makes a significant contribution to the academic understanding of GenAI adoption and how it can be adopted for successful revenue generation. The Author(s), under exclusive licence to Springer Nature Limited 2025. Subject The topic of the resource Dynamic capabilities; GenAI; PLS-SEM; Socio-technical system Publisher An entity responsible for making the resource available Palgrave Macmillan Relation A related resource ISSN: 14766930; Language A language of the resource English Type The nature or genre of the resource Article Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online